Group Marketing Manager (B2B Marketeer), Signage, £35-50K Benefits

Location : East Midlands
Job Type : Permanent
Job Category : Uncategorised
Salary: £35000 - £50000

Overview:

B2B Marketing jobs: A Business to Business Marketing Managers vacancy. This B2B Marketing Manager’s job, requires an experienced general marketeer with knowledge of all aspects of business to business marketing. There will be a heavy bias towards digital marketing, social media marketing, website content management, development and copywriting. This is a new position with a leading player within the national and international brand implementation sector, you’ll be responsible for setting up, and the ongoing management, of their marketing function.

The company:

A Group with one division specialising in major corporate identity and branding solutions for multinational clients, that designs, manufactures and installs bespoke signage. The other division is a global brand implementation consultancy, advising and managing the implementation of international brand roll outs, ensuring consistency of all brand guidelines. This division has strategic partners in America and a network of local suppliers and contractors around the world.

This B2B marketing jobs responsibilities include:

This is a newly created role and the company’s first time of adding marketing to the business. You will be required to create the marketing strategy liaising with the Board and Sales function. You’ll be responsible for the full marketing mix, for both divisions, liaising with the American partners to create marketing strategies and campaigns. The objective, to raise the Group’s brand recognition and profile to new and existing clients.

  • Working with internal teams, to develop and extend the two divisions message.
  • Ensure effective brand and marketing communications are created and implemented across all channels, including website, social media, print, e-marketing advertising and PR.
  • Analysis of success rates of marketing campaigns.
  • Copywriting, SEO keywords and phrases.

You:

You will be able to demonstrate the following:

  • Strong written and verbal communications skills.
  • Well developed interpersonal skills.
  • Ability to coordinate and manage others from cross functional teams.
  • Track record of B2B marketing, specifically digital marketing – website, social media and emarketing.
  • Knowledge of implementing and using CRM’s, including marketing automation.
  • Ability to Project Manage, handling multiple tasks, prioritising and setting deadlines.

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